--------Business Analytics

Analytics provide a growing opportunity for businesses due to both market and business drivers. The software that drives data applications today is more sophisticated, easier to use and more readily available. Plus, savvy managers realize the business benefits in turning to data analysis, which combines traditional BI with real-time or predictive modeling to develop new opportunities that can differentiate them from the competition.

Studies show that maturing analytics capabilities help organizations achieve high performance by maximizing the value from data through smart analysis and resulting insights. Sound integration between analytics and technical concepts like SOA can reinvent how business and public service agencies operate.

EIS can help high performance IT organizations use analytics to begin to predict and influence customer behavior, product uptake, supply chains and market behavior in ways that impact the bottom line. More specifically, they can:

• Generate customer insights. This involves modeling customer behavior, identifying the most profitable customer segments, tracking loyalty and honing cross- and up sell strategies.
• Accelerate product innovation. This allows an organization to correlate market opportunity, customer requirements, R&D and service data to develop more effective products, understand market gaps and maximize the cross-sell potential of new offerings.
• Optimize the supply chain. This entails identifying key metrics for efficient planning in order to create accurate demand forecasts, optimize inventory and warehouse procurement, and create the best pricing.
• Understand financial performance. As a result, the organization can pinpoint the true drivers of positive financial performance to translate competitive knowledge into actionable strategies for maximizing revenues.